Recently i was set a brief where i was required to design a billboard campaign advertising the free newspaper the metro. It was to be aimed at urbanites ages 18 - 40 that care about current trends and affairs. So! this is my awnser to the brief : A light hearted approach, nothing too serious, i tried to add warmth to a pretty boring paper which you pick up in the cold dark mornings on your way to work!. i went for a cut out rough and ready design which i thought ties in nicely with the whole GREEN, be good to the planet! Recycle! trend that is currently very " in " at the moment. I also felt it gave it more of personal touch and added a slight sense of depth to the imagery which i thought worked nicely.
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