I spent a some time this morning searching for the 1985 campaign that is referred to in the BBC article mentioned in my link. I wanted to find out what agency did it and what it looked like but i imagine it would have looked something like this. (with a picture of a child)
I think this campaign and the wording of it are brilliant, how often is it we can combine copywriting and graphic design to actually make a difference. I am so very aware that a large part of graphic design is about making things LOOK GOOD but i hope that one day i can use my skills to actually DO SOME GOOD.
This was just a quick alternative i came up with today, i though the question and answer bit would perhaps be more relevant today. I also thought that it could be a two week Guerilla campaign where the question was on billboards for a week or two then the answer was put up.
For more information on Downs Syndrome click HERE (their websites quite nice actually, i like how what you type in the search bar comes up green).
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